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Seller Guide

 

Artorca is the world’s online marketplace for art, where you can exhibit, promote and sell your work to art enthusiasts in more than 190 countries worldwide. This guide aims to help you get started and sell your art on Artorca.com. For any questions that have not been attended to in this guide, email us at contact@artorca.com

 

SETTING UP

 

Start by creating an account if you have not done so already. Click the Sign up link at the top of the page and fill out the short form, selecting your account type as “Seller”. You will be taken to your profile page, which can also be used as a personal website for your portfolio.

 

Start by clicking on SETTINGS, located in the left hand column. Complete your Account, Profile and Payment settings. You will need to enter your PayPal email address in Payment settings in order to start selling. We recommend that you have a premier or business PayPal account, in order to accept payments by debit or credit cards from your customers.

 

Next, complete the About, Resume and Sale Policy sections in your profile, before uploading any art to your Portfolio.

 

PHOTOGRAPHING

 

Creating high quality images of your art is very important for conveying it accurately to its viewers and giving a professional look to your portfolio. In general, images should be sharp and colours should be as close as possible to the original artwork. The following steps should help you achieve these results:

 

1. Take photographs in a place well lit by natural light. White or yellow artificial light may change the colours of your artwork in the image. Also, avoid any direct sunlight as it may create reflections and shadows or affect the colours of your artwork in the captured image.

 

2. Remove any glass or covering from the top of the artwork and set it up in front of a solid white, grey or black background, such as a clean painted wall. This applies especially to sculptures and installations

 

3. Set camera ISO to 100 or 200 and image quality to “High” or “Fine”. Turn off flash, as it can affect colours or focus on certain parts of the artwork to create reflections

 

4. Rest the camera on a tripod or flat surface to avoid blurry images. The lens of the camera should be parallel to the surface of the artwork. This can be achieved by aligning the edges of the artwork to alignment indicators in your camera viewfinder.

 

5. Focus the camera and capture images using the self timer feature to avoid vibrations and blurry images. Take several pictures of the same artwork so you can select the best one when you add them to your computer later

 

6. Also take pictures of other views that you may want to show, such as zoomed portions of the artwork, showing texture, detail and framing (If you intend to sell it framed). 

 

7. Open the images in a photo editing software on your computer such as iPhoto, Picasa or Photoshop and use the cropping tool to remove the background from the images. Scan the images with your eyes to make sure there are no unexpected differences from the original artwork

 

8. Save the image as a JPEG at maximum quality        

 

PRICING

 

Pricing your art correctly is one of the most important factors in successfully selling your art. A lower price will always attract a wider audience to your art. Artorca charges 30% commission on the sale price of your artwork, compared to 50-60% commission that other websites and galleries charge. This gives you the opportunity to lower the price of your art on Artorca and pass the savings to the customer, increasing the number of sales.

 

UPLOADING

 

Once you have set up your account and have high quality images of your art, you can start uploading your work to your portfolio

 

1. Use keywords in the artwork Title and Description that represent it accurately and will help people find it on Artorca and on search engines like Google

 

2. Put your art in the right Category and attributes (Medium, Style, Colour, etc). This will help people searching for your art to find it more easily and will avoid any confusion after it is sold and received by the customer.

 

3. Add multiple images of your artwork, showing different views such as the complete artwork, a zoomed portion of the artwork showing the detail and texture and a third picture showing the frame (if applicable). Avoid showing any background in the images that may make your portfolio look unprofessional.

 

4. Price your art in US dollars, and specify the destinations you would like to ship to. Enter the shipping cost for each destination or offer shipping for free (customers love free shipping!). You can also select whether you ship the artwork framed or unframed to the destinations after evaluating the costs from your courier service provider.     

 

MARKETING

 

1. Create a high quality portfolio with well-photographed images. Give your artworks appropriate titles and describe the inspiration or story behind them, which will create a deeper connection between the artwork and its viewers.

 

2. Share your profile URL with your fans, friends and customers. If you have a page on a social network or blog, link your URL to drive more traffic to your portfolio.

 

3. Higher quality art will get higher ratings from the Artorca community. Higher rated artwork appears before other artwork and hence has a higher probability of being sold, if the shop page is sorted by ratings.

 

4. Invite your contacts to view and share your portfolio on social networks such as Facebook and Twitter.

 

5. Make sure you assign the correct attributes to your artwork, such as Category, Medium, Style, Subject, etc while uploading your art. This makes it easier for people looking for your art to find it.

 

6. Consider advertising your portfolio on Facebook or Google, which can help you bring in traffic for a reasonable amount of money.

 

PACKAGING

 

Unframed artwork that can be rolled

 

Shipping artwork rolled in a tube is usually the cheapest way to send it to your customers. Make sure that the artwork is made on a material that can be rolled and that it does not use a medium that will be damaged by rolling, such as thick paint.

 

1. Remove the artwork from any glass, frame, stretcher or backing material using appropriate tools. Be careful not to cut or damage the artwork

 

2. Cover the surface of the artwork with acid free paper or a polyethylene plastic sheet. Do not use bubble wrap or any material with a textured surface as it may leave an imprint on the artwork.

 

3. Loosely roll the artwork at room temperature with the worked surface facing outward on a 10 cm (4 inch) diameter cardboard or plastic tube

 

4. Roll bubble wrap on top of the rolled artwork and apply tape. Insert the rolled artwork in a sturdy tube of a larger diameter and assure that it fits snugly. If the smaller tube has room to move inside the larger tube, apply more bubble wrap to ensure a better fit.

 

5. Clearly label the FROM and TO address and mark the tube with FRAGILE. Fill out any other required information, such as customs documents for international deliveries.

 

Unframed artwork that cannot be rolled

 

1. Remove the artwork from any glass, frame or stretcher using appropriate tools. Be careful not to cut or damage the artwork

 

2. Cover the surface of the artwork with acid free paper or a polyethylene plastic sheet. Do not use bubble wrap or any material with a textured surface as itmay leave an imprint on the artwork

 

3. Cut two sheets of foamcore or strong corrugated cardboard slightly larger than the artwork.

 

4. Sandwich the artwork between the foamcore or cardboard sheets and seal the edges with packing tape.

 

5. Bubble wrap the package

 

6. Sandwich the package once again with corrugated cardboard and seal the edges with packing tape.

 

7. Clearly label the FROM and TO address and mark the package with FRAGILE and DO NOT BEND. Fill out any other required information, such as customs documents for international deliveries.

 

Framed artwork

 

1. Remove any glass covering from the artwork. Glass tends to shatter very easily during transport and may damage your artwork if left in. Removing glass will also make your packaged weight alot lighter which will reduce your shipping costs.  

 

2. Find a sturdy box large enough to fit the artwork, leaving approximately 3 inches of spare space available on all sides of the frame.

 

3. Cover the surface of the artwork with acid free paper or a polyethylene plastic sheet. Do not use bubble wrap or any material with a textured surface as it may leave an imprint on the artwork.

 

4. Cover the artwork in a few layers of bubble wrap, ensuring the corners are well protected since they are most susceptible to damage during transport.

 

5. Line the inside of your box with foam or similar material, ensuring that the artwork fits snugly. 

 

6. Clearly label the FROM and TO address and mark the package with FRAGILE and DO NOT BEND. Fill out any other required information, such as customs documents for international deliveries.

 

Sculptures

 

1. Cover your sculpture with a few layers of bubble wrap, ensuring all parts of the sculpture are well protected. Secure the bubble wrap with tape.

 

2. Find a sturdy box large enough to fit the sculpture, leaving a couple of inches of space around the sculpture. Fill the box  1/3 of the way with shredded paper and place the sculpture on top in the centre of the box. Fill the remainder of the box with enough shredded paper to ensure a snug fit. The sculpture should not move around in the box during trasport.

 

3. Seal the box and clearly label the FROM and TO address. Mark the package with FRAGILE and fill out any required information, such as customs documents for international deliveries.

 

SHIPPING

 

1. Use an express courier service such as FedEx, DHL, UPS or TNT to ensure a safe, quick and reliable delivery.

 

2. Dispatch the artwork within two days of receiving the order

 

3. Insure the artwork for its full value with the courier service. You will be liable for any loss or damage to the artwork.

 

4. Only send artwork through a service that provides you with a signature upon delivery

 

5. Dispatch the artwork only to the address provided to you

 

6. Always aim to get the artwork to the customer in the shortest possible time. As a guide, domestic deliveries should reach the customer by 7 business days and international by 14 business days

 

7. Fill out the appropriate customs and declaration forms for international deliveries

 

8. Do not pay any customs / import duty in advance on behalf of the customer

 

9. Keep records of your receipts and proof of delivery for at least up to six months (in case of any disputes)

 

FEEDBACK

 

Feedback is a method of building trust between buyers and sellers in a marketplace. Once a transaction is completed, the buyer and seller both have the opportunity to describe their experience in dealing with each other and rate it as Positive, Negative or Neutral.

 

1. The feedback score is calculated for each buyer and seller and is represented in the following format: Feedback: 56, 95% positive, where 56 is the number of items bought or sold and 95% is the percentage of positive feedback received [positive/(positive+negative)]

 

2. A high feedback score is crucial for giving buyers the confidence to purchase from a seller. It displays that a seller has provided a high level of service in previous transactions and can be expected to do the same in the future.

 

3. To achieve a high feedback, make sure that you have a detailed sale policy and that you provide services such as packaging, shipping and returns accordingly

 

4. Sellers with a consistently low feedback score will be subject to review

 


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